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The de-technify service

If you are a marketer or a communications professional, one of the things you often need to do is to convert technical concepts to language that your customers can understand. The problem with this is that engineering is not particularly good at this. They can talk all day about efficiency, elegant algorithms and other such "mumbo-jumbo". They will use acronyms such as CCD which, instead of standing for cafe coffee Day (a popular coffee bar chain) stands for charged coupled devices. Would you not prefer talking to your customers and understanding what the market is doing as opposed to sitting with the engineering department?

This is where I come in. I can translate engineering speak into language that your customers will understand. The way I do this is as follows.


For more information or to contact me, please follow the "contact" link in the sidebar.